A recent study has revealed that there are significant disparities in how Philip Morris International’s IQOS heated tobacco product is portrayed in newspapers and other media aimed at different demographic groups in Israel. Specifically, news media targeted at Israel’s Arab population tends to present IQOS more positively and is more likely to include misinformation regarding its safety, social benefits, and accessibility, often relying on PMI as a primary information source. This contrasts with the portrayal in mainstream media and media aimed at the general public. These differences suggest potential biases which may influence consumer perceptions and behaviors regarding tobacco products. Read More
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