Taking a trip down memory lane could be the key to drinking less alcohol

Researchers from the University of Portsmouth have explored the role memory plays in alcohol consumption and believe it could help people drink less booze. Previous research has found people don’t eat as much food when they are reminded of an earlier meal just before tucking in. The new study wanted to further investigate the relationship between memory and consumption, but with alcohol instead. The team conducted a study involving 50 women aged 18- to 46-years-old who were randomly split into two groups: The first group were asked to recall a recent alcohol experience in detail, and the second had to Read More