Study reveals why orange netting packaging makes oranges look more appealing

Unripe green orange (A) within the orange net, (B) in isolated view, and (C) with a “Munker-net.” Credit: i-Perception (2024). DOI: 10.1177/20416695241258748 People who shop for groceries at their local supermarket may have noticed that some of the fruit they purchase may not look the same at home as it did in the store—or more specifically, after it is removed from its packaging. This is due to what has come to be known as the “confetti illusion”—in which pieces of colored material partially obstructing the view of an image can change the way our brain processes its coloring. Karl Gegenfurtner, Read More