Morals are key to consumer views on lab-grown meat

People’s moral values could limit their uptake of lab-grown meat, a study suggests. People who say living a natural life is morally important to them are more likely to reject lab-grown meat—also known as cultured or cultivated meat—than those who do not, research shows. The study of people’s moral values and their attitudes to meat that is grown from animal cells as an alternative to animal farming found that those who reported caring more about the moral value of purity were less likely to believe that cultured meat was good, and more likely to consider it to be unnatural. Surprisingly, Read More