Credit: Tourism Management (2023). DOI: 10.1016/j.tourman.2023.104871 Forget the middleman—blockchain technology could lead to the end of the traditional package holiday provider, putting power back into the hands of customers, according to a new study from the University of Surrey. The research looked into user acceptance of blockchain-based sharing platforms similar to Airbnb. The study found that blockchain technology could eliminate intermediaries, such as holiday providers, potentially slashing costs by bypassing booking platforms. The study also suggests that property owners stand to gain from blockchain adoption and gain more direct income, Read More
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