Credit: Keira Burton from Pexels Gossip often has a negative connotation, but imagine you are part of a group deciding on a job candidate to hire or a local political candidate to back. Candidates who get a good reputation by helping others may be more likely to receive help in the form of a job offer or endorsement, a feedback loop known as indirect reciprocity. Gossip can facilitate cooperation. Previous research has shown that people tend to cooperate more when they think their peers are gossiping about their behavior, gossip Read More
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