Colleen McClure, Ph.D. Credit: University of Alabama at Birmingham In the fast-evolving business landscape, artificial intelligence, or AI, is taking center stage in transforming sales processes, making them more efficient and responsive to the dynamic market demands. A new University of Alabama at Birmingham study titled “AI in Sales: Laying the Foundations for Future Research” highlights the pivotal role AI is playing in reshaping the sales sector. UAB Collat School of Business Professor Colleen McClure, Ph.D., and her colleagues provide insight into how AI tools have permeated the sales function, Read More
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