Sunday, June 23, 2024

How entertainment brands are adapting to Generation Alpha

Growing up, did you play with hyper-sexualized Barbie dolls, boys-only Thomas the Tank Engine trains, or slim, white Disney princesses? If so, you’re not alone, but this is no longer the case for Generation Alpha. Brands like Mattel, once criticized for promoting unrealistic body standards and gender stereotypes, now portray themselves as feminist and progressive. The recent Barbie movie serves as a prime example of this shift. Millennial parents are actively seeking out toys, books and movies to educate their children about life and teach them values that align with Read More

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