Have a quick think back to the last time you scrolled through social media. Maybe it was this morning, last night or a few minutes ago. What do you recall? One thing you’re bound to remember is the continuous stream of influencers showing off their latest content. These could be videos of influencers discussing the latest skin-care products, the trendiest places to eat, their latest shopping haul or the PR packages they received from various brands. Much of social media influencing is about getting consumers to buy more products. However, Read More
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