Businesses influence the ideas they receive from external contributors by unintentionally signaling which ideas they like, finds research from ESMT Berlin and INSEAD. This leads to a narrow set of nondiverse ideas. Prof. Linus Dahlander from ESMT Berlin, alongside Prof. Henning Piezunka and Ph.D. candidate Sanghyun Park from INSEAD, analyzed 1.44 million ideas to understand how organizations unknowingly shape the ideas they receive. Data came from organizations that asked visitors how they could improve their websites before choosing which ideas to use. Chosen ideas were communicated for all to see. Read More
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