Imaginary placebo intake study investigates neural response for regulating disgust

Reduced activation (disgust—neutral) in the imaginary pill group relative to PV (A) and the OLP pill group (B). Note: VLPFC=Ventrolateral Prefrontal Cortex. Credit: Social Cognitive and Affective Neuroscience (2024). DOI: 10.1093/scan/nsae021 A study has compared the effects of a placebo pill and an imaginary pill in reducing visually induced disgust. The results showed that both interventions reduced the intensity of disgust at the images shown to the participants, with the “imaginary placebo” being associated with lower disgust ratings and higher ratings for expected and perceived efficacy. Open-label placebos (OLPs) are Read More