A new study from Temple University faculty members Sunil Wattal, a professor of management information systems and the Schaefer Senior Research Fellow, and Susan Mudambi, professor emeritus of marketing, finds that humorous, exaggerated product reviews can both increase and decrease sales. Credit: Temple University If you have ever done any online shopping, whether it be through Amazon or another retailer, you have likely come across a review that reads something along the lines of, “Can’t say enough how much I LOVE this T-shirt. When I opened the package and put Read More
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