Doctors engage the public by bringing a human side to social media

A few years ago, doctors flooded social media with photos of themselves in swimsuits, along with the hashtag #medbikini. The reason? A recently published study suggested it was “unprofessional” for women physicians to post photos of themselves in bikinis. Although the study caused a major outcry and was eventually retracted, its key message was nothing new. For decades, doctors have been trained to keep their personal lives separate from their work lives. To maintain their identities as trusted experts wherever they go—even on the beach. Studies have shown that this Read More