Google’s brand ads are a ‘sham,’ but companies have to buy them anyway, report finds

Brand ads on Google are not effective for advertisers, a new study finds, but Google’s place in the market means advertisers still need to buy in. Credit: Matthew Modoono/Northeastern University If you use Google—and chances are you do—then you’re used to seeing ads when searching online. But how do those ads get on Google search and, more importantly, who is paying for them? It’s easy to assume Nike pays for the Nike ads, but that’s not always the case. Welcome to the world of brand advertising on Google, where companies often have to compete to pay Google for their own Read More