Researchers in India have expanded the well-known theory of planned behavior to obtain useful marketing and policy insights concerning the sustainability choices of consumers when it comes to food. The study, published in the International Journal of Sustainable Society, analyzed data from 440 Indian households via self-administered questionnaires, which were then analyzed using structural equation modeling. The addition of three variables—environmental knowledge, personal norms, and product attributes—not commonly used in traditional TPB model allowed the researchers to extract implications for various stakeholders, including producers, marketers, government agencies, and policymakers. Priyanka Garg and Ashish Kumar of the Guru Gobind Singh Indraprastha Read More
No comments:
Post a Comment