Rogue social media influencers are relying on gender stereotypes, bogus claims and deceptive editing to monetize their content and increase their following, a new study has found. Influencers using these questionable tactics, which would otherwise be impermissible under UK marketing rules, are seemingly able to hide in plain sight thanks to the existing focus on ad labeling within the influencer industry. In the absence of a legal definition and comprehensive guidelines on influencers, some are able to operate in regulatory blind-spots, with the only real requirement that sinks its teeth is for them to be transparent about what type of Read More
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