The Weird Strategy Dr. Seuss Used to Create His Greatest Work (And Why You Should Use It, Too)

In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager. The first man, Bennett Cerf, was the founder of the publishing firm Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf…

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