Thursday, July 31, 2014

Is anybody doing it? an experimental study of the effect of normative messages on intention to do physical activity

The study explores whether messages about the physical activity levels of the majority (i.e. normative messages) affect young adults’intention to engage in regular physical activity.

Methods:

An experimental survey among 16 to 24 year-olds in Bulgaria, Croatia and Romania (n = 1200) was…

Is anybody doing it? an experimental study of the effect of normative messages on intention to do physical activity




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