[ | E-mail ] Contact: Matthew Swaynemls29@psu.edu 814-865-9481Penn State Gimmicky contest ads and flashy free-prize messages may be an instant turnoff for mobile users, according to Penn State researchers. In a study, a tempting offer of a free prize drawing for registering on a…
Source:Mobile users may not buy into instant gratification cues
Wednesday, April 30, 2014
Mobile users may not buy into instant gratification cues
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